Pocket.watch ‘Rabbit Hole’ Trailer Drops: Premieres July 13 on Disney+ and Hulu

Pocket.watch has unveiled the trailer for its upcoming 10-episode series, Rabbit Hole, set to premiere on July 13 on Disney+ and Hulu in the U.S. and on Disney+ in select international markets. The series aims to bring together 36 digital creators for teens hailing from YouTube, TikTok, Instagram, and Twitch and boasting a collective following of 675 million fans.
Highlighted talents featured in the show include Topper Guild, Zhong, ZHC, Collins Key, Jesser, That’s Amazing, Dan Rhodes, Josh Peck, Sofie Dossi, EvanTube, Mackenzie Turner, Papa Jake, Matthew Beem, PrettyBored, and ExtraEmily. The series promises audience engagement through creator collaborations, high-stakes challenges, and exclusive short-form content from top talent like Hero DW, Cozy Ivn, Shaquan Parson, Maddi Winter, Andymation, Fulton Lee, Yung Astroo, and Space Skits.
Animation enthusiasts within the cast can look forward to seeing the works of creators such as Andymation, Oscar Yaquian, Space Skits, Tiny Dice Buddies, Rapruesign, Maddi Winter, Loogie Doo, and EvanTubeHD. Rabbit Hole was co-created by pocket.watch Chief Content Officer Albie Hecht and Head of Development Carin Davis.
Chris M. Williams, Founder & CEO of pocket.watch, expressed excitement about Rabbit Hole, stating that the series is designed to create an entertainment universe around the next generation of creator-driven stars. He highlighted the opportunity for fans to engage with familiar talents in a premium, highly produced format while also exploring deeper content featuring their favorite creators.
Additionally, Rabbit Hole expands pocket.watch’s portfolio, which already includes series from eight Rabbit Hole cast members available on Hulu, with more content from Collins Key, Sofie Dossi, and ExtraEmily launching alongside the Rabbit Hole premiere. Overall, the universe spans an impressive 240 half-hour episodes.
Lauren Tempest, Head of Content Planning & Partnerships, DTC at The Walt Disney Company, emphasized the significance of Rabbit Hole in offering subscribers access to 36 of the most prominent creators for teens all in one series. She praised the collaboration with pocket.watch, marking it as a step forward in bringing a diverse array of creator talent to platforms like Disney+ and Hulu.
Pocket.watch has a history of developing and producing creator-led originals, with recent success in securing a full series order from Amazon Studios for Love, Diana Music Hunters. The show, based on Kids Diana Show, is part of the Project Nara GenAI Creators’ Fund, an initiative launched in partnership with Amazon MGM Studios and Amazon Web Services. Amidst the success, however, some controversy arose when renowned animation director Jorge R. Gutierrez withdrew his project, Punky Duck, due to backlash from the animation community regarding the use of AI in the production process.
Through partnerships with digital creators, pocket.watch continues to extend its reach beyond YouTube, distributing content to over 43 services worldwide, including Hulu, Disney+, Peacock, Paramount+, Amazon Prime Video, and more.