Zhong: From Digital Powerhouse to Hulu
Digital creator Zhong has built a comedy brand that’s blowing up, and he’s taking it to the next level with a new TV show called Rabbit Hole. You might know him from his high-energy pranks and family-friendly humor, which has earned him a huge following on YouTube—more than 50 million subscribers, to be exact! This guy is a big deal because his content reaches people in over 150 countries, making him one of the biggest digital comedy creators out there.
In 2021, Zhong made it official by launching his own company, Zhongster LLC, based in Los Angeles. What started as viral videos has turned into a full-blown production studio with over 100 team members working on everything from editing to analytics. They use data to create content that keeps you coming back for more, and they’re all about staying true to Zhong’s creative vision while keeping fans engaged long-term.
Zhongster LLC isn’t just about making videos—they’ve got their hands in all sorts of pots, from selling merch to partnering with big brands all around the world. They invest a ton of money back into their studio and talent, making sure they’re always bringing you the best content possible. And at the end of the day, they’re all about putting creators first and building trust with their audience.
Now, Zhong is teaming up with pocket.watch to bring you Rabbit Hole, a series that’s all about collaborating, competing, and performing with some of the biggest digital creators out there. They’ve got over 420 million followers combined, so you know it’s going to be good. The show is a mix of online talent and traditional TV production, filmed in LA and tailored to fit each creator’s unique style.
Rabbit Hole isn’t just another influencer show—it’s a new way of bringing digital creators to the world of premium television. For Zhong, it’s a natural step from his online success to a bigger stage, where he can reach even more fans and share his high-energy comedy with the world. Keep an eye out for Rabbit Hole on Hulu in 2026—this is going to be big!
