Streaming Platforms Embrace TV as They Move Away from Exclusivity
rogramming schedule is unprecedented.With the domestic streaming market nearing saturation, there is a clear business calculation that locking elaborately crafted intellectual properties (IP) solely inside a single platform carries too much financial risk.The organic windowing between local streaming platform Tving and cable channel tvN — both under the same parent company CJ ENM — serves as a practical demonstration of an efficient ecosystem model that extends the lifespan of a well-made IP.Experts see this recent movement as a byproduct of mutual survival. In short, MBC is securing trendy original content, while Disney+ is using the broad reach of terrestrial TV to lure potential subscribers.The timing is also aimed at driving attention to Season 2 of “A Shop for Killers,” which is scheduled to drop on Disney+ around the same time as the terrestrial broadcast premiere of Season 1.”This scheduling of ‘A Shop for Killers’ Season 1 is part of a strategic curation to introduce proven streaming original dramas to terrestrial TV viewers. We are continuing our efforts to broaden viewer choices by selecting outstanding external content while simultaneously strengthening the competitiveness of our own programming,” an MBC official said.
