Disney+ Introduces Verts: Swipeable Vertical Video Feed for Mobile

Disney+ has launched Verts for its U.S. subscribers, offering a brand-new feature on the mobile app that introduces a swipeable vertical video feed. The Walt Disney Company announced this latest addition on March 12, 2026, marking the beginning of a new era for vertical video on the streaming platform. You can access this feature by clicking on the new icon in the navigation bar of the Disney+ mobile app.

This rollout follows a recent trend of short-form vertical video gaining popularity across various digital platforms. JWX, previously known as JW Player, released its swipeable vertical video product for publishers on February 19, 2026. Additionally, recent research revealed that 81% of U.S. consumers prefer watching short-form vertical videos on their smartphones, with YouTube Shorts being the top destination for 56% of respondents.

So, what exactly does Verts offer on the Disney+ app? When you tap the Verts icon on the navigation bar, you’ll enter a full-screen vertical video experience. Users can swipe through a curated selection of scenes and moments from movies and TV shows available on the platform. Within the feed, you have the option to add a title to your Watchlist or start playing the content immediately.

Disney first introduced Verts at its 2026 Global Tech & Data Showcase, showcasing its dedication to enhancing content discovery for subscribers. The feature leverages an advanced recommendation engine, although specifics on how this algorithm operates remain undisclosed. The main goal is to provide a unique and personalized viewing experience for each user based on their preferences.

With Disney’s vast library spanning over a century of storytelling, Verts aims to make it easier for subscribers to find their next favorite watch. This new feature demonstrates Disney’s commitment to adapting to changing viewer habits and embracing innovative ways to enhance the streaming experience.