Disney+ Launches Vertical Video Feature

Disney+ has officially launched a new feature called “Verts” for mobile devices in the United States, with plans to expand to other regions soon. This feature introduces vertical videos to the Disney+ app, offering users a fresh way to discover and engage with their favorite movies and shows.

The inclusion of “Verts” marks the beginning of a series of updates for Disney+, with a dynamic feed that lets users swipe through scenes and moments, add content to their Watchlist, and dive into playback seamlessly. This feature aims to provide a modern and engaging format that aligns with the viewing habits of mobile users.

While “Verts” is primarily designed for smartphone screens, rather than televisions, it offers a quick and fun way for fans to explore Disney’s extensive catalogue of content. The company hopes this feature will help fans discover something new to watch each time they open the app, enhancing the overall user experience.

Disney’s move to introduce vertical videos on Disney+ follows the success of a similar feature on the ESPN app. With the rise in popularity of vertical video formats on platforms like TikTok and Instagram, it makes sense for Disney to adapt to these trends and provide an alternative viewing option for its audience.

Although “Verts” currently focuses on promoting existing content on Disney+, such as movies and TV shows, Disney has plans to expand its original vertical video series, starting with “Locker Diaries.” Additionally, the company is partnering with Sora AI to create user-generated short-form videos featuring popular characters like Darth Vader and Mickey Mouse.

Overall, “Verts” offers a convenient way for users to engage with Disney’s storytelling in a format that feels fresh and tailor-made for mobile viewing. As Disney continues to evolve and refine this feature, it may become a go-to option for those looking for quick entertainment on the go. Are you excited about vertical videos on Disney+? Share your thoughts on social media!