Disney+ Launches Vertical Videos to Mimic TikTok for Younger Audience

Disney+ is jumping into the world of vertical video content, following in the footsteps of the likes of ESPN with their “Verts” feature. This move, announced at CES in Las Vegas, is all about adapting to the way we watch content on our phones every day. The idea is to add short, portrait-mode clips to Disney+ that are perfect for quick viewing on your smartphone.

Imagine a mix of original shorts, snippets from your favorite shows, and maybe even some user-generated content all in vertical format. Disney wants to make Disney+ not just a binge-watching destination but a part of your daily routine, like scrolling through your social media feeds. This shift comes at a time when streaming platforms are trying to figure out how to keep us coming back for more, especially with social media apps like TikTok and Instagram Reels competing for our attention.

ESPN’s Verts feature, which offers highlights and behind-the-scenes peeks for sports fans, has been a hit with younger viewers. This success is what Disney is hoping to replicate with their vertical videos on Disney+. By focusing on format over exclusivity, Disney is making sure their content is easy to access and enjoyable to watch.

Mobile devices are where it’s at, with over 60% of streaming happening on our phones and tablets. But most content is designed for widescreen viewing, not vertical. Vertical videos make watching on your phone a breeze – no more awkward rotations! Disney is hoping that this shift to vertical will keep you glued to the screen for longer, increasing engagement and leading to a boost in ad revenue.

This move isn’t just about keeping you entertained; it’s also a smart business move. Targeted advertising within these vertical clips opens up a whole new world of revenue possibilities for Disney. Plus, with the potential for sponsored segments seamlessly blending in with regular content, brands looking to reach younger audiences will be all over this new format.

Now, Disney isn’t the only one trying out vertical videos. Netflix and Amazon Prime Video have dipped their toes in this pool as well. But Disney’s vast array of properties – think Marvel, Star Wars, and Pixar – gives them a unique advantage in curating diverse vertical content that will appeal to a wide range of viewers.

With Disney+ aiming for profitability, these low-cost, high-engagement vertical videos could be a game-changer. By making Disney+ a habit, Disney is hoping to keep you coming back again and again, cutting down on those pesky churn rates that plague the streaming industry.

So get ready to watch your favorite Disney content in a whole new way – vertically!