Disney+ Launches Short-Form Vertical Videos

Disney+ is rolling out an exciting new update for users in the United States this year, bringing short-form vertical videos to the platform. The goal is to offer quick, personalised content that caters to users’ interests and viewing habits.

In this new feed, viewers can expect to see original content, clips from Disney’s extensive library, and highlights from popular films and TV shows. All the videos are specifically designed for easy viewing on mobile phones, perfect for on-the-go entertainment.

Taking a cue from the success of TikTok and Instagram Reels, Disney is aiming to make Disney+ a daily destination for users. By offering a steady stream of engaging content, Disney hopes to encourage more frequent use of the platform.

One of the key features of this update is the personalised recommendations based on each user’s interests and viewing history. Drawing from data insights, Disney is looking to enhance the user experience by providing relevant content that aligns with individual preferences.

This concept of vertical videos has already seen success with ESPN’s “Verts” on their app, providing personalised sports highlights in a vertical format. Now, Disney plans to expand this approach to include a variety of entertainment franchises, behind-the-scenes moments, and quick updates for casual viewing.

The announcement of these vertical video plans was made by Disney executives at the Tech and Data Showcase during CES 2026. They see short-form video as a natural extension of Disney’s streaming ecosystem, blending premium content with the user-friendly experience that social media platforms provide.

With these upcoming updates, Disney+ aims to engage users in new and exciting ways, offering a fresh perspective on content consumption that combines entertainment with convenience. Stay tuned for more news on Disney’s vertical video rollout!