Sports Content on Streaming Platforms: A Growing Trend in Marketing

Sports content is taking over the streaming world! According to the latest analysis from Gracenote, sports programming now makes up 5 percent of the content on popular subscription video-on-demand platforms globally. HBO Max is leading the charge, offering a whopping 35 percent of the sports content available on these platforms.

In fact, when you dive into the individual games and events offered, HBO Max shines even brighter, providing 42 percent of the sports content across all platforms analyzed. It’s clear that sports are becoming a significant part of the streaming landscape.

Just 18 months ago, sports only represented 1.4 percent of programming on platforms like Amazon Prime Video, Apple TV, Disney+, Netflix, and Paramount+. But today, thanks to the addition of HBO Max to the analysis, sports now make up 5 percent of the total content available on these platforms.

With nearly 38,500 sports shows, episodes, games, and events to choose from, viewers have more options than ever before. Following HBO Max, Amazon Prime Video offers 25 percent of the available sports programming, followed by Netflix with 16 percent, and Disney+ with 14 percent.

When it comes to specific sports events, HBO Max is leading the pack with 42 percent, overtaking Paramount+ in the Q2 update. Paramount Skydance’s upcoming acquisition of Warner Bros. Discovery could make the combined company an even stronger player in the global sports streaming arena.

But it’s not just sports content that’s growing—the number of FAST channels is also on the rise, increasing by 19 percent year-over-year. Entertainment, sports, news, and reality continue to dominate FAST channels, with news channels seeing a 57 percent annual growth.

Live sports also play a crucial role in FAST programming, accounting for 37 percent of the content on FAST sports channels. The Gracenote Data Hub, which tracks trends across major SVOD services and FAST channels, is your go-to source for keeping up with the latest streaming developments. Stay tuned for more exciting updates in the world of sports and entertainment streaming!