Netflix Lawsuit accuses streaming giant of spying on users

Netflix is facing a lawsuit from Texas Attorney General Ken Paxton, who claims that the streaming giant has been spying on Texans, including children, and collecting user data without permission. According to Paxton, Netflix initially promised not to collect and integrate user data, especially for kids profiles meant to protect children. However, he alleges that Netflix secretly developed a large-scale behavioral surveillance program, aiming to gather as much information as possible about viewers.

Paxton, a Republican and U.S. Senate candidate, argues that Netflix’s alleged surveillance practices go against the Texas Deceptive Trade Practices Act. He accuses the company of using “dark patterns” like autoplay to manipulate users and keep them glued to their screens, removing natural breaks that would normally prompt users to step away. In response, a Netflix spokesperson stated that the lawsuit is based on inaccurate and distorted information and that Netflix takes user privacy seriously, complying with privacy laws in all regions of operation.

The lawsuit references past comments by former Netflix CEO Reed Hastings, who stated that the company does not collect user data and focuses on keeping members satisfied without getting involved in controversial advertising practices. Paxton is seeking a temporary restraining order to prevent Netflix from collecting or using data from Texas consumers, along with a request to delete all data collected from Texans and obtain clear consent before using user data for targeted advertising. The lawsuit also seeks civil fines of up to $10,000 per violation as a financial penalty for Netflix.

Interestingly, Paxton recently settled a case with LG after accusing the electronics company and others of spying on Texans. As part of the settlement, LG agreed to update its smart TVs to display a notification about the Viewing Information Agreement to users.