F1’s Presence on Apple to Surpass ESPN, Predicts Domenicali

Formula One fans in the US have something new to look forward to this year, with the motorsport series moving to Apple for its broadcast. This shift marks the end of a successful run with ESPN, where Formula One averaged a record 1.32 million viewers in its final year.

Stefano Domenicali, Formula One’s chief executive, is confident that Apple’s reach through its various products and services will be a game-changer for the series. According to him, Apple’s innovative approach and connectivity will bring Formula One closer to fans, ultimately surpassing what ESPN could offer.

Although the specifics of Apple’s Formula One coverage are still under wraps, fans can expect to watch every practice session, qualification, sprint race, and Grand Prix on Apple TV+ at no extra cost. Additionally, selected races will be available for free to enhance accessibility for fans, especially those who are new to the sport or younger audiences.

Domenicali sees Apple as the perfect partner for reaching the US market, particularly given its focus on streaming services. The goal is to tap into the American audience’s interest and awareness, especially among younger viewers. By offering Formula One content through a streaming platform like Apple TV+, Formula One hopes to engage fans in a more modern and interactive way.

The Formula One community is excited about the potential of this new partnership and the opportunities it presents for growth and engagement. As Formula One ventures into this new chapter with Apple, fans can expect more access, more content, and a fresh perspective on how they experience the sport.