Bob Iger’s Last Act at Disney: Ending Subscriber Number Reports
Bob Iger, known for his nearly two-decade tenure as CEO of The Walt Disney Company, may be stepping down before his contract expires this year, according to The Wall Street Journal. During a recent earnings call with investors, Iger didn’t dwell on the past but focused on the last three years of his leadership.
When he returned to the CEO role in 2022, Disney’s streaming business faced significant losses, prompting a need for restructuring to boost accountability. Recent financial reports show positive outcomes from these efforts. Disney’s SVOD services grew by 11% year over year to over $5 billion, thanks to increases in both subscription and advertising revenue.
In the latest fiscal quarter, Disney’s total revenue rose by 5% to $26 billion. SVOD advertising revenue specifically experienced a 4% increase to $952 million. However, entertainment advertising revenue, including streaming and linear networks, saw a 6% decrease due to various factors like recent transactions and shifts in political advertising trends.
On the sports front, revenue grew by only 1% to $4.9 billion, with a notable 10% increase in sports advertising revenue. Despite a 13% rise in subscription revenue for entertainment SVOD, Disney will no longer report subscriber numbers for Disney+ and Hulu moving forward.
Looking ahead, Disney predicts double-digit operating income growth for its entertainment segment and plans to integrate Disney+ and Hulu apps to improve user experience. Bob Iger’s focus on creating unique content and enhancing user engagement with new features remains a priority for Disney’s future endeavors.

