MyWhoosh to Power Warner Bros. Discovery’s Cycling Coverage

A leading virtual training platform called MyWhoosh is gearing up to elevate Warner Bros. Discovery’s cycling coverage to new heights in 2026. This exciting partnership will see MyWhoosh stepping in as the primary sponsor of live cycling coverage on Eurosport, TNT Sports, HBO Max, and discovery+.

MyWhoosh will be prominently featured alongside WBD’s comprehensive coverage of some of the world’s most prestigious cycling races. This extensive collaboration will include over 300 days of live cycling action, comprising more than 1,000 individual race broadcasts from both the men’s and women’s UCI World Tour. The coverage will reach viewers across Europe, engaging a massive audience of 130 million fans annually.

Apart from branding visibility during major events like the Giro d’Italia and the UCI Road World Championships, the partnership will also involve the creation of captivating short films exploring the capabilities of MyWhoosh. These films, designed for WBD’s digital and social platforms, will showcase challenges featuring WBD’s cycling experts and on-screen presenters, highlighting the unique benefits of using MyWhoosh for cyclists. Through a Human vs. Virtual series hosted on the platform, viewers will witness an engaging blend of real-world cycling data and virtual visuals.

Moreover, viewers can look forward to behind-the-scenes documentary-style content, as WBD and MyWhoosh unveil a new Cycling Tech Diary series. These episodes will delve into the advanced features of MyWhoosh, offering insights from the minds behind the technology and showcasing the platform’s virtual environments and challenges.

Both WBD and MyWhoosh are excited about this collaboration’s potential to enhance fan engagement and storytelling within the cycling community. Scott Young, EVP at WBD Sports Europe, shared the organization’s commitment to driving the growth of cycling through innovative approaches. Similarly, Matthew Smithson, Director of Esports & Game Operations at MyWhoosh, expressed their enthusiasm for contributing to the evolving world of cycling, harnessing technology to connect with new audiences and nurture a more engaged cycling community.

The next race featuring MyWhoosh on WBD’s channels and platforms is the AlUla Tour 2026, to be broadcast live across Eurosport, TNT Sports, HBO Max, and discovery+ until January 31st. In 2026, viewers can expect to enjoy extensive coverage of the Classics, Grand Tours, World Championships, and other cycling events, making WBD the premier destination for live cycling content in Europe.

In 2025, WBD’s cycling coverage reached record-breaking viewership numbers across all its platforms, with significant audiences tuning in to watch major races like the Giro d’Italia, Tour de France, and La Vuelta a España. The partnership between MyWhoosh and WBD promises to offer an immersive and engaging viewing experience for cycling enthusiasts worldwide.