Disney+ Adding Vertical Video Later This Year

Vertical videos are on their way to Disney+ later this year in the United States! This update follows the success of “Verts” on Disney’s ESPN platform. This news was announced at CES, where Disney highlighted the use of advanced technology and data capabilities to drive better outcomes for brands in the realm of live sports and streaming. By leveraging AI, insights, and automation, Disney aims to enhance the viewer experience.

Rita Ferro, President of Global Advertising at The Walt Disney Company, emphasized the increasing demand for innovative and accountable advertising solutions. By integrating top-quality storytelling with data-driven approaches, Disney strives to connect brands with fans on a global scale through premium live sports and entertainment experiences.

Vertical videos are just one way Disney plans to engage viewers and make Disney+ a go-to destination for subscribers every day. As one of the most popular streaming services, Disney+ is looking to further expand its reach and appeal. The goal is to provide a more personalized and dynamic experience that will solidify Disney+ as a daily must-visit platform for subscribers.

What are your thoughts on vertical videos coming to Disney+? Does this new format intrigue you? Share your ideas on what you would like to see in this vertical format in the comments below!