AI to Measurement: Disney’s Major Adtech Announcements at CES
Disney has some exciting adtech news to share with advertisers. During its annual Tech and Data Showcase at CES, the company unveiled a host of updates aimed at streamlining the advertising process. From AI tools to self-service options and new metrics for measuring brand impact, Disney is working to make things easier and more efficient for advertisers.
Rita Ferro, Disney’s ads president, highlighted the role of AI in revolutionizing TV planning, measurement, and optimization by 2026. These developments are part of Disney’s efforts to stay at the forefront of adtech innovation and provide advertisers with the tools they need to succeed. Stay tuned for more updates as Disney continues to enhance its adtech offerings.
