AMC Networks Appoints Annie Luo as President for Streaming Growth

AMC Networks recently announced that Annie Luo, a seasoned executive from Peacock and Hulu, will be stepping into the role of President of Streaming Growth. In this new position, Luo will lead the charge in expanding and enhancing AMC Networks’ lineup of targeted streaming services. Her responsibilities will include bolstering subscriber numbers, engaging viewers, implementing business and programming strategies, exploring new opportunities, and crafting go-to market plans.

With a background in driving strategic partnerships and development at Peacock, Luo brings valuable experience to her new role at AMC Networks. She has played instrumental roles in scaling NBCUniversal’s streaming platform through key partnerships with companies like Xfinity, Instacart, and JetBlue. Prior to her time at Peacock, Luo served as Hulu’s Senior Vice President of Business Development, where she led strategic planning efforts and negotiated partnerships with various digital platforms and connected devices.

Luo expressed her excitement about joining AMC Networks and highlighted the company’s commitment to delivering captivating stories to its dedicated audience across the media landscape. AMC Networks boasts a robust portfolio of streaming services, including AMC+, Acorn TV, Shudder, HIDIVE, Sundance Now, ALLBLK, and the newly-launched All Reality.

In the third quarter of 2025, AMC Networks reported a total of 10.4 million subscribers across its streaming platforms, underscoring the company’s growing presence in the streaming world. As streaming continues to be a significant revenue source for AMC Networks, the appointment of Annie Luo signals a strategic move to fuel further growth and innovation in the streaming space. Luo’s track record of driving subscriber growth and forging impactful partnerships positions her well to contribute to AMC Networks’ strategic evolution.

AMC Networks Chief Commercial Officer Kim Kelleher expressed confidence in Luo’s ability to drive the company’s next phase of growth, emphasizing her dynamic leadership and deep understanding of streaming ecosystems. As AMC Networks gears up for its next chapter in streaming and technology-focused content, the addition of Annie Luo to the team is poised to accelerate the company’s transition to a global streaming powerhouse.