HBO Max Launching in Italy, Germany, Austria, Switzerland, Luxembourg and More
HBO Max is expanding to Italy, Germany, Austria, Switzerland, Luxembourg, and Liechtenstein on January 13th, marking a significant step in the streaming giant’s European rollout. This launch brings audiences in these six territories access to a wide range of content from HBO, Warner Bros Pictures, Warner Bros Television, the DC Universe, and Max Originals all in one place.
Exciting flagship series like The Pitt, It: Welcome to Derry, House of the Dragon, and The Last of Us will be available, along with a fantastic film lineup featuring titles such as Superman, The Batman, Dune, and the entire Harry Potter franchise. And the timing couldn’t be better, with HBO Max set to broadcast the Olympic Winter Games Milano Cortina 2026 live from February 6-22.
But the expansion isn’t just about bringing existing content to new viewers. HBO Max is also investing in local original productions. For example, in Germany, viewers can look forward to 4 Blocks Zero, a prequel to the popular gangster drama 4 Blocks, and Banksters, a series based on a real-life heist. Italian audiences, on the other hand, can anticipate the drama Melania, which reconstructs the 2011 murder of Melania Rea, as well as an intriguing series called Portobello – The Fall of Enzo Tortora, directed by Marco Bellocchio.
Subscribers in both countries will have access to a diverse selection of films through output deals with local studios, ensuring a range of entertainment options to suit every taste. The expansion of HBO Max across Europe represents a significant step in the platform’s global presence and promises an exciting array of content for audiences to enjoy. CEO JB Perrette expressed excitement about bringing HBO Max to new countries, highlighting the platform’s strong lineup of series, movies, live sports, and real-life stories. With so much to offer, it’s a great time for subscribers to dive into the world of HBO Max and discover the stories that stick with you.

