Netflix in Discussions to License Video Podcasts from iHeartMedia

Netflix is looking into getting video podcasts from iHeartMedia to compete with YouTube. This means that shows like [specific examples of popular programs] could be exclusive to Netflix, so you won’t find full episodes on YouTube anymore. While not all podcasts from iHeart might make the jump to Netflix, it’s an interesting move to watch.

Both Netflix and Spotify recently made a deal to have certain programs exclusively on their platforms. So, you might see some of your favorite shows moving around in the coming years. It’s all part of this evolving landscape where podcasters are exploring video formats to reach a wider audience.

In fact, podcasters are realizing that going video-first is a great way to engage with listeners. For example, Ashley Flowers from Audiochuck recently partnered with Fox Corp.’s Tubi to showcase her shows. The shift to video makes sense, as research shows that a majority of new podcast listeners prefer watching podcasts. YouTube, with over 1 billion viewers every month, remains the go-to platform for podcasts.

By diving into video podcasts, streaming services like Netflix and Tubi are trying to keep up with YouTube’s dominance in the podcasting realm. It’s a win-win situation for everyone involved, even though it might mean some adjustments for podcast creators who rely on ads for income. On the upside, being associated with Netflix could open new doors for podcasters and lend their work a touch of Hollywood glam.

Exciting things are happening in the world of streaming entertainment, and the move toward video podcasts is just one example of how the industry is evolving. Stay tuned for more updates as the landscape continues to shift!