Analysis of Hulu’s Expansion into Latin America and Integration with Disney Ecosystem

Disney+ officially integrated Hulu in Latin America in October, a process that’s part of the Star+ rebranding. Unlike the US, where Hulu operates separately or in bundles with Disney+, ESPN, and HBO Max.

Fabric’s latest analysis reveals that Disney+ fully integrated Hulu in Latin America without any announced price increases yet. In other regions, Disney+ is exploring strategic bundle partnerships. For example, in EMEA, Atresplayer offers a joint plan with Disney+ in Spain, and MagentaTV offers Disney+ in Germany through its Mega Stream package along with RTL Premium and Netflix Standard.

Content-wise, Disney+ in Latin America currently boasts over 3.1K movies and series, compared to 3K in the US and around 3.4K on Hulu. The Hulu section on Disney+ in Latin America, which replaced the old Star+ hub, features about 91% Hulu Originals and 9% licensed productions, highlighting Hulu’s role as a major provider of exclusive content in Disney’s streaming lineup.

In terms of market outlook, Star+ and Disney+ held subscription market shares of 7-8% and 9-10%, respectively, in Latin America between 2023 and 2024. By integrating Hulu into Disney+, the goal is to consolidate Disney’s presence in the region. In the US, Hulu is the third largest subscription platform, behind Netflix and Prime Video but ahead of Peacock and Apple TV+. With Hulu’s integration into Disney+ in Latin America, new growth opportunities are expected to arise, attracting audiences who are not already engaged with the platform.

This move represents an important step in Disney’s global streaming strategy, aimed at making user access easier, improving subscriber retention, and optimizing content libraries. Through this integration, Disney+ strengthens its position in the Latin American streaming market and moves closer to becoming a unified global platform.