Hisense Introduces MagentaTV App to VIDAA Smart TVs for Enhanced Viewing Experience
Hisense has just added the MagentaTV app to their smart TVs running the VIDAA operating system. This means that users can now access Deutsche Telekom’s streaming platform directly on their Hisense smart TVs, without needing any external devices. The timing of this rollout is perfect with the FIFA World Cup 2026 on the horizon, where MagentaTV will have exclusive live rights to all matches in Germany.
For all the football fans out there, this integration is fantastic news! By adding the MagentaTV app, Hisense is boosting their smart TV interface with a top German content provider. This not only enhances the entertainment options for retailers and customers but also adds a new level of convenience. With the app, you can follow every live match of the upcoming FIFA World Cup without missing a single moment, as long as your Hisense TV is running VIDAA OS version U6 or higher.
Sühel Semerci, Managing Director of Hisense Gorenje Germany, shared his excitement about this development, seeing it as a great way to prepare for the FIFA World Cup 2026. He highlighted the upgrade in the entertainment offering and convenience that the MagentaTV app brings to Hisense smart TVs. VIDAA CEO Guy Edri also emphasized the importance of this integration in delivering an exceptional entertainment experience to users in Germany. Together with Deutsche Telekom, they are working on launching a new operator TV solution to further simplify access to television and entertainment.
Dr. Jörg Richartz, Vice President Marketing & Sales at MagentaTV, expressed his excitement about the collaboration with VIDAA and the journey ahead. This partnership is paving the way for innovative developments within the industry and a complete MagentaTV experience. Both companies aim to simplify the television experience by uniting linear TV and streaming services in a user-friendly interface. They have plans for further product enhancements, deeper integrations, and expansion into more European markets in the future.
