NASCAR on Prime Video Sees Growth Ahead of San Diego Finale

NASCAR fans, get ready for some exciting news! Prime Video’s debut season as a NASCAR Cup Series broadcast partner is picking up speed as we head into the final race of the year at San Diego’s Naval Base Coronado.

Viewership data from Prime Video shows that NASCAR on Prime is hitting an average of 2.29 million viewers over the first four Cup Series races of 2026. That’s a solid 5% increase compared to the same four-race average from last year.

Despite some weather-related schedule changes affecting three out of the first four races, Prime Video is still seeing growth in key audience categories. One exciting highlight is the increase in the overall season average viewership. NASCAR on Prime is pulling in an average of 2.29 million viewers per race, up from 2.18 million last season.

What’s even more interesting is that Prime is drawing in a younger audience compared to traditional TV broadcasts. The median age of viewers for NASCAR on Prime is 57.9 years old, which is more than five years younger than the median age for NASCAR Cup Series races on regular TV this season.

And it’s not just the viewership numbers that are up. Prime’s studio programming like “NASCAR Live From” and “NASCAR Live From Victory Lane” are also seeing increases in viewership compared to last year’s averages. This means more people are tuning in to catch all the NASCAR action on Prime Video.

As we gear up for the final race at San Diego’s Naval Base Coronado, Prime Video is finishing strong with a promising trajectory. Even though the recent Pocono race pulled in 1.66 million viewers, it hit a peak of 2.30 million during the exciting final moments.

Overall, Prime Video’s first season with NASCAR is showing growth, attracting a younger audience, and wrapping up with a thrilling event on the Cup Series calendar. So, if you haven’t tuned in yet, now’s the time to catch all the action on Prime Video!