Netflix vs. Disney+ vs. Amazon: Streaming Quotas Battle in France

The battle between Netflix and other streamers in France is heating up over programming quotas and movie windowing rules. Elsa Keslassy, Variety’s international editor based in Paris, sheds light on this issue in today’s episode of the “Daily Variety” podcast. France implemented a 20% quota for locally-produced programming for Netflix, Disney+, Amazon Prime Video, and other streamers following regulations imposed by the European Union in 2022.

Netflix, a dominant player in the French market, has invested significantly in French content but is facing challenges due to these new regulations. French industry leaders are advocating for more investment in French series and movies to balance out the profits being made in the market. Essentially, France wants Netflix to follow the lead of Canal+, a major pay-TV service in the country that puts a significant emphasis on local content.

It’s a classic case of a love-hate relationship with Netflix in France. While the streaming giant has gained widespread popularity in the country, there’s a growing demand for a more substantial investment in homegrown content to support the local industry. Stay tuned as this debate continues to unfold in the streaming landscape.