Sweta Patel Named Chief Marketing Officer at AXS to Drive Global Growth Strategy

AXS, a leading live event technology company, has appointed Sweta Patel as its Chief Marketing Officer to drive global growth and enhance fan engagement. Based in Los Angeles, Patel will oversee the global marketing organization, reporting directly to CEO Bryan Perez. Her role includes boosting fan interactions, expanding demand generation efforts, and creating more value for venues, teams, promoters, and artists.

With the live entertainment industry evolving, AXS is focusing on investing in customer data, personalization, and digital engagement to improve fan experiences and partner performance. Patel’s extensive experience in marketing and technology, with previous roles at Roku, Apple, Hulu, and The Walt Disney Company, equips her to lead AXS’s marketing efforts effectively.

Patel’s expertise extends to brand strategy, product marketing, customer relationship management, performance marketing, and more. She will concentrate on developing a cohesive global marketing strategy, aligning marketing initiatives with product development, platform adoption, and partner growth at AXS. Her goal is to enhance data-driven customer engagement while improving the end-to-end experience for fans purchasing and managing event tickets.

At AXS, Patel sees the opportunity to shape how fans connect with live experiences and contribute to the company’s growth. She is inspired by AXS’s commitment to connecting fans with the events they care about and the organization’s clear vision for the future. As part of AEG, AXS has established itself as a leading global platform in live entertainment, working with numerous sports and entertainment organizations worldwide.