Sweta Patel Named Chief Marketing Officer at AXS

Los Angeles – AXS, a prominent figure in cutting-edge ticketing and live event technology, has recently named Sweta Patel as their Chief Marketing Officer. In her new role, Patel is set to lead AXS’s global marketing team, focusing on enhancing fan engagement across digital channels, live events, and driving demand generation. With over 20 years of experience working with renowned technology, media, and entertainment companies such as Roku, Apple, Hulu, and The Walt Disney Company, Patel brings a wealth of knowledge to AXS.

Most recently, Patel served as the Vice President and Head of Marketing & Merchandising at Roku, where she played a pivotal role in overseeing global marketing and merchandising for the platform. During her time at Roku, the platform saw significant growth, reaching over 100 million households, expanding its reach from just under 40 million.

According to Bryan Perez, Chief Executive Officer of AXS, Patel’s extensive background in technology, entertainment, and subscription platforms makes her the perfect fit to help AXS strengthen its global fan base, drive revenue opportunities, and create impactful marketing strategies. Patel’s main focus at AXS will be on building a unified global marketing strategy that supports the company’s partners, venues, teams, promoters, and artists while enhancing the overall fan experience.

With the goal of expanding AXS’s brand presence, improving data-driven customer engagement, and aligning marketing efforts with product innovation, partner growth, and platform adoption, Patel is committed to taking AXS to new heights. Patel stated, “AXS has positioned itself at the heart of one of the most vibrant spaces in entertainment, bringing fans closer to live experiences. I am thrilled to contribute to shaping how fans discover, engage with, and immerse themselves in the events that hold significance for them. I was drawn to AXS not only by the exciting opportunity but also by the authenticity, ambition, and clear vision their team embodies for the future.”