Netflix Ad Growth Closing in on YouTube

Netflix is giving YouTube a run for its money when it comes to streaming ad growth, according to a recent survey of marketers by DoubleVerify. The survey of over 2,000 marketers revealed that 70% increased their investment in YouTube streaming over the past year, while 65% upped their spending on Netflix.

Interestingly, even though YouTube has the advantage of being a free service, Netflix’s ads business is actually growing at a faster rate. This indicates that advertisers are increasingly drawn to premium content environments.

In addition to YouTube and Netflix, Amazon Prime and Samsung streaming offerings also saw increases in ad spending, with 59% and 48% of marketers respectively boosting their investments in these platforms.

The battle for streaming ad dollars between YouTube and Netflix reflects a broader competition for viewer attention. Nielsen data from March further supports these findings, with YouTube capturing 13.2% of time spent with streaming compared to Netflix’s 8.2%.

Looking ahead, our forecast predicts that YouTube will remain the world’s most popular media platform, with users spending a whopping 11.4 billion minutes there each day. Netflix is not far behind, ranking second with 10 billion daily minutes.