Earn Your Spurs with Coors Banquet at Dutton Ranch Ahead of Release

Coors Banquet and Paramount are teaming up to celebrate the highly anticipated premiere of Dutton Ranch on May 15th. They’re inviting fans to “Earn Your Spurs” with a special campaign that pays homage to cowboy culture and the spirit of the show.

For over 150 years, Coors Banquet has been a staple of the Western heritage, symbolizing hard work and perseverance. Now, they’re giving fans a chance to earn their place in the world of Dutton Ranch, rather than just watching from the sidelines.

In cowboy culture, spurs are a symbol of honor and are not given out lightly. With the “Earn Your Spurs” campaign, Coors Banquet is bringing that same mindset to fans by offering them the opportunity to earn their own pair inspired by the spirit of Dutton Ranch.

Crafted in collaboration with a real spur maker, these limited-edition spurs feature authentic craftsmanship and a built-in bottle opener, perfect for cracking open a cold Banquet while tuning into the show. Whether paired with boots or sneakers, these spurs embody the essence of the West and bring a touch of Western flair to everyday life.

The campaign goes beyond just the product itself, with daily drops and social media storytelling leading up to the series premiere. Actress Natalie Alyn Lind, known for her role as Orena in Dutton Ranch, will be sharing behind-the-scenes content to give fans an up-close look at what it takes to truly earn your place on the ranch.

If you’re 21 or older, you can visit shop.coors.com/products to participate in trivia questions related to “Dutton Ranch” characters and unlock the opportunity to purchase your own pair of spurs for $120. There are 23 pairs available daily starting now until May 19, so be sure to grab yours while supplies last.

And for those who miss out on purchasing the spurs, there’s still a chance to win big with the “Earn Your Spurs Getaway” sweepstakes. One lucky winner and a guest will receive a Dutton Ranch-inspired trip to Fort Worth, Texas, along with a pair of Coors Banquet x Dutton Ranch spurs. Enter for your chance to win at http://coors.com/EarnYourSpursGetaway.

To stay updated and follow along with the campaign, visit shop.coors.com/products and follow @CoorsBanquet on social media.