Netflix Launches New iPhone App Redesign: What’s Different

Netflix has unveiled a fresh new look for its iPhone app today, implementing a redesign that includes a vertical video feed dubbed ‘Clips.’ This update is aimed at enhancing the user experience and making it quicker, simpler, and more enjoyable to find content to watch, listen to, or play.

The redesign of the iPhone app is in line with the updates Netflix made to its TV experience last year, focusing on ease of use and enjoyment. The new design prioritizes what you are interested in, featuring streamlined navigation and a visually appealing vertical discovery experience that is perfectly suited for mobile.

The navigation bar at the top of the app now offers more options than ever, while the bottom tab bar has been redesigned to remove the ‘New & Hot’ tab and introduce dedicated tabs for ‘Search’ and ‘Clips.’

The most significant change in this redesign is the addition of ‘Clips,’ Netflix’s new vertical video feed within the iPhone app, aimed at helping users discover new content without having to endlessly scroll. ‘Clips’ acts as a personalized highlight reel that assists users in deciding what to watch or play next.

With ‘Clips,’ users can benefit in several ways:
– Add to ‘My List’: Easily save movies and shows that catch your eye directly from the feed.
– Share: Share your favorite moments or recommendations with friends and followers via text or social media using the arrow at the bottom of the feed.
– Explore: Whether you’re planning a family movie night or in need of a good laugh, ‘Clips’ offers a personalized selection of entertainment to help you decide what to watch next.

According to Netflix, this is just the beginning of their vision for vertical video content. In the future, ‘Clips’ will expand to include podcasts, live programming, and collections based on specific genres or interests.

The redesigned iPhone app is currently rolling out in select countries like the US, the UK, Australia, Canada, India, Malaysia, Pakistan, the Philippines, and South Africa, with a global release planned in the coming months.

What are your thoughts on Netflix’s iPhone app redesign? Share your feedback in the comments below.