Paramount Names Media Pulse Exclusive Canadian Sales Partner for Paramount+ and Pluto TV

Paramount has partnered with Media Pulse in Canada to give advertisers direct access to their ad inventory on Paramount+ and Pluto TV. This collaboration allows for direct ad insertion across both platforms, providing a great opportunity to reach engaged Canadian streaming audiences.

Deborah Gurofsky, the SVP and managing director at Media Pulse, expressed excitement about this exclusive partnership, calling it a valuable addition to their premium partners. Brands will now have streamlined access to a vast array of entertainment options, catering to various interests and engaging audiences all over the country.

Lee Sears, the President of Paramount’s international markets advertising sales, emphasized their commitment to growing their streaming business in Canada through this expanded partnership with Media Pulse. This move reflects Paramount’s confidence in the Canadian market and provides advertisers with a locally aligned option to reach their target audience effectively.

Advertisers working with Media Pulse will benefit from advanced targeting and integration options, including show, channel, and category sponsorships, custom interactive ad units, and co-branded executions on both Paramount+ and Pluto TV’s Canadian catalogs. This opens up opportunities to advertise alongside Hollywood blockbusters, original series like The Madison and Landman, as well as popular brands like CBS News, MTV, and Nickelodeon. Moreover, Pluto TV offers a diverse range of content with over 200 curated channels and 20,000 hours of movies and TV shows to explore.

Overall, this partnership between Paramount and Media Pulse is a win-win for both advertisers and streaming audiences in Canada, offering a seamless way to connect with engaging content and target specific demographics in an efficient manner.