Media Pulse to Manage Pluto TV and Paramount+ Sales in Canada

Paramount and Media Pulse in Canada have teamed up to bring viewers an even more engaging ad experience. Media Pulse, a Blue Ant Media company, has been named as the exclusive direct sales partner for Paramount’s ad inventory in Canada. This means they will represent both Paramount’s subscription video-on-demand platform, Paramount+, and its free-streaming service, Pluto TV.

The collaboration is set to enhance the viewer experience on their connected TV devices. Media Pulse is excited about this new partnership, which allows them to offer brands direct access to a wide range of premium content across various genres. Deborah Gurofsky, the Senior Vice President and Managing Director at Media Pulse, expressed her excitement about this opportunity to elevate the CTV experience and connect brands with engaged audiences all over the country.

Lee Sears, the President of International Markets Advertising Sales at Paramount, highlighted the company’s commitment to growing Paramount’s streaming business in Canada. Partnering with a Canadian sales organization like Media Pulse demonstrates their confidence in the market and offers advertisers a locally aligned option to reach Canadian audiences effectively.

This partnership promises to bring a “Mountain of Entertainment” to viewers and advertisers alike, showcasing the best of what Paramount has to offer while providing brands with the opportunity to engage with audiences in a meaningful way.