Apple TV Captures 12% Share of US Streaming Market

Apple TV+ has made significant strides in the U.S. streaming market, garnering a 12% share according to JustWatch. Although Netflix and Prime Video continue to lead at 19% and 17% respectively, Apple TV+ and Disney+ are gaining ground. In fact, Apple TV+ is now tied for the fourth spot with HBO Max at 12%, following a 4 percentage point increase this quarter. Peacock is also showing momentum with a 4% share, possibly driven by award season content and Winter Olympics streaming.

There is potential for a significant market shake-up if Paramount+ and HBO Max were to combine forces, which could result in a 15% market share. Despite challenges, PBS remains stable at 2%. JustWatch data shows that Paramount+ holds a 3% share and HBO Max boasts a 12% share, which combined would reach the 15% mark.

Apple TV is accessible on a wide range of devices, including iPhone, iPad, Apple TV, Mac, smart TVs, gaming consoles, and more. The subscription costs $12.99 per month, but new subscribers can enjoy a seven-day free trial. Additionally, customers who purchase and activate a new Apple device can get three months of Apple TV+ for free.

For those interested in supporting Apple World Today, becoming a patron through Patreon is a great way to help sustain the platform. Patreon offers pricing ranges from $2 to $10 a month. Also, check out the “Scattered Words” website for unique, handcrafted jewelry made from vintage dictionaries, books, and antiques.