Disney+ expands European reach through partnership with RAI

in Italy an even broader selection of incredibly iconic local shows. Rai has a deep connection with viewers, an extraordinary decades-long heritage of high-quality storytelling, and we are proud to bring them to our audience on Disney+. Building on over 40 years of Disney and Rai working alongside each other in Italy, this initiative also aligns with our approach to working with free-to-air broadcasters across Europe, helping them bring their stories to wider audiences while giving Disney+ customers more extraordinary local entertainment and more ways to enjoy the shows they love.

The agreement reinforces Disney+’s growing strategy of working with free-to-air broadcasters across Europe. The company already has partnerships in place with RTVE and ITVX, as well as collaborations with Atresmedia in Spain, ARD and ZDF in Germany, and SIC in Portugal. This partnership with RAI is another exciting step forward in Disney+’s mission to bring engaging content to viewers across Europe.

The addition of popular RAI shows like Belve and The Floor – Ne rimarrà solo uno, along with a library of other RAI content, will enhance the viewing experience for Disney+ subscribers in Italy. These programs will be available for streaming on Disney+ shortly after their initial broadcast on Rai Due, making it easier for fans to catch up on their favorite shows. In addition, the dedicated RAI collection on the platform will make it simple for viewers to discover and enjoy a wide range of captivating content.

Karl Holmes, General Manager of Disney+ EMEA, expressed his enthusiasm for the collaboration, highlighting the significance of this partnership in expanding the selection of local shows available to Disney+ customers in Italy. This new agreement reflects Disney+’s commitment to working with broadcasters like RAI to bring high-quality entertainment to a broader audience, providing more ways for viewers to immerse themselves in the stories they love.

Overall, this deal with RAI represents an exciting development for Disney+ and its efforts to grow its presence in the European streaming market. By partnering with leading broadcasters across the continent, Disney+ is well-positioned to offer a diverse and compelling range of content to audiences everywhere. Stay tuned for more updates as Disney+ continues to expand its reach and bring even more amazing shows to viewers around the world.