Netflix Ends Partnership with Meghan Markle, Dealing Blow to ‘As Ever’ Brand

Meghan Markle’s lifestyle brand, As Ever, is taking a new direction after its partnership with Netflix officially ended on March 6. The streaming giant had helped launch the brand alongside Markle’s lifestyle series, With Love, Meghan, but is no longer involved.

A Netflix spokesperson mentioned, “Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life.”

The decision comes after Markle and Prince Harry signed a $100 million deal with Netflix in 2020. While their initial projects, such as the Harry & Meghan docuseries, were successful, later projects struggled to maintain the same level of interest.

Moving forward, As Ever will continue without Netflix’s support. The lifestyle brand, linked to Markle’s Netflix series, focuses on cooking, entertaining, and home lifestyle ideas inspired by her life in California. The brand’s spokesperson expressed gratitude for Netflix’s partnership, acknowledging significant growth in the first year and exciting plans ahead.

The split with Netflix aligns with As Ever’s long-term vision, as Markle will now independently grow the brand and bring joy to households worldwide. Markle introduced As Ever in 2024, featuring items like fruit spreads, honey, candles, wines, and more, which quickly sold out after the initial launch.

After choosing not to renew their multiyear production contract, Netflix and the couple are parting ways on positive terms. Previous projects produced under the deal, like Harry & Meghan and With Love, Meghan, garnered varying levels of viewership. Online reactions to the split have been mixed, with some praising Markle’s business acumen and others questioning the value of the partnership for Netflix.

Despite challenges and scrutiny, Markle remains committed to building her brand successfully and authentically. The future looks bright for As Ever as it moves forward independently, ready to expand and reach more audiences with its unique lifestyle offerings.