Premier League Announces New Streaming Service: Not Premflix

Get ready soccer fans, because the Premier League is shaking things up with the announcement of their new streaming service, Premier League Plus. Set to launch in Singapore next season, this exciting platform will feature all 380 games live, along with some magazine content to keep you entertained.

In a notable shift towards a direct-to-consumer model, CEO Richard Masters revealed that the Premier League has teamed up with telco StarHub to bring this service to life. While Singapore is the initial test ground for Premier League Plus, the platform’s potential to go global could mean big things for fans worldwide.

According to Masters, this move marks a significant moment for the Premier League by allowing them to connect directly with viewers. In addition to broadcasting non-stop content, Premier League Plus will be easily accessible through its own app, putting the power of choice in the hands of the fans.

The Premier League has a six-year agreement with StarHub, giving them a solid foundation to launch Premier League Plus. While some fans may have been hoping for a Premflix-like service, this new platform promises to deliver top-tier soccer action in a whole new way.

Masters emphasized that this venture is not just about broadcasting games but about building a successful business. From marketing and pricing to customer retention and distribution, the Premier League is ready to dive in and learn how to create a model that can be replicated worldwide.

As the Premier League takes this exciting step towards direct engagement with fans, it’s clear that they are setting their sights high to revolutionize the way we stream soccer. Stay tuned for more updates as we get closer to the launch of Premier League Plus – you won’t want to miss out on this game-changing experience!