Elderly Americans watched more Winter Olympics on Peacock

According to a recent report from Apptopia, streaming coverage of the 2026 Winter Olympics on Peacock saw a significant increase in engagement from older viewers. The data shows that viewers in this demographic were watching an average of over 90 minutes per day on their phones.

Additionally, the report indicates that Peacock’s daily active users (DAUs) for Winter Olympics content experienced rapid growth during the event. This suggests that Peacock’s streaming coverage of the Winter Olympics was successful in attracting and retaining viewers across different age groups.

The data provided by Apptopia offers valuable insights into the shifting trends in streaming entertainment consumption, particularly among older audiences. It highlights the importance of making content easily accessible on mobile devices to cater to a diverse audience.

Overall, these findings demonstrate the growing popularity of streaming services like Peacock for live sports events, and the potential for further growth in this market in the future.