Apple gains full control of ‘Severance’ in streaming power move

In a big move in the streaming world, Apple has taken full control of ‘Severance,’ a hit series on Apple TV+. They’ve acquired all rights to the show and will be producing all upcoming seasons themselves. This change in strategy shows Apple’s commitment to owning and creating their content rather than licensing it from external producers.

‘Severance’ is set to have a total of four seasons, and Apple is even considering spin-offs, prequels, and international versions. By owning the rights to the show, Apple now has complete creative freedom and the potential for long-term revenue from one of their most popular series.

This decision reflects a shift in the industry towards original content production, mirroring strategies seen from companies like Netflix. By owning successful shows outright, Apple is betting on the value of creative control and the impact it can have on the future of streaming entertainment.