Historic Night as UFC Debuts on Paramount+ – NickALive!

The UFC brought its A-game to Paramount+ in a groundbreaking debut! The historic UFC 324 event, held on Saturday, January 24, was a record-breaking night for the platform, with nearly five million streaming views and over seven million households tuning in. It was the largest exclusive live event on Paramount+ to date, reaching more homes than any other live UFC event in nearly a decade.

Viewers were treated to an action-packed night at the T-Mobile Arena in Las Vegas, as UFC veteran Justin Gaethje clinched a unanimous decision over U.K. rising star Paddy Pimblett in a highly praised match now considered a Fight of the Year contender. Gaethje’s victory secured him the Interim Lightweight title and potentially sets up a showdown with the reigning UFC Lightweight Champion, Ilia Topuria.

The numbers say it all: the event had a Live Average Minute Audience/Streaming Views (Main Card) of 4.96M, reached 7.18M global households, and had a peak of 5.93M concurrent streams. Social media was buzzing with UFC 324 chatter, ranking as the #1 most social event that night across all Broadcast, Cable, and Streaming platforms, with 5.5M social interactions during the main event alone.

Paramount+ pulled out all the stops to promote UFC 324 through a dynamic campaign, leveraging Paramount Skydance’s impressive portfolio to maximize reach. Viewers in the U.S. and Latin America can enjoy the UFC offering on Paramount+ as part of their subscription, eliminating pay-per-view fees. Fans have access to marquee Numbered Events, 30 UFC Fight Night events annually, exclusive programs like Dana White’s Contender Series and The Ultimate Fighter, and behind-the-scenes content for a complete fight-night experience.

Mark your calendars for UFC 325: VOLKANOVSKI vs. LOPES II, which will stream live from Sydney, Australia, on January 31. The main card kicks off at 9 pm ET / 6 pm PT. Stay updated on future events and highlights at @ParamountPlus and @ParamountUFC.

Source: Paramount+ Metrics via Adobe Analytics Data and Distribution Channel Partner Data.

Stay tuned for more adrenaline-pumping action on Paramount+!