Get ready for Netflix vertical video in 2022

Traditional video-on-demand services like Netflix are getting a makeover with the introduction of vertical video. The company has been testing this feature for the past six months and now, co-CEO Greg Peters has confirmed that it will be rolling out later this year.

Now, I have to admit, I have some strong feelings about this vertical video syndrome. I get it, a lot of us watch videos on our phones, and phones are naturally vertical. But hey, most phones these days allow us to easily switch to landscape mode with a little twist of our wrists.

According to TechCrunch, Netflix is gearing up to launch a redesigned mobile app in 2026 to support their long-term business growth. This new app will focus on integrating vertical video feeds more seamlessly. They have been dabbling with this idea since May, starting with short trailers for their shows and movies. Greg Peters hinted that this is just the beginning and we might expect more vertical content like video podcasts in the future.

It’s clear that Netflix sees swipeable short clips as a powerful way to grab our attention and keep us engaged on their platform. So get ready for a new viewing experience on your phone!