Disney+ Announces Launch of Short Video Feed Similar to TikTok

Disney+ is shaking things up with a new TikTok-style short video feed set to debut in the United States later this year. This update was announced at Disney’s Tech + Data Showcase during CES 2026, signaling a fresh way for audiences to engage with the streaming service.

The goal behind this new feature is to increase daily interaction and cater to viewers who prefer quick, easy-to-digest content. The short-form feed will showcase original videos, curated social-style clips, and highlights from Disney’s vast library of movies and TV shows in a dedicated feed designed for mobile users.

The user experience is centered around intuitive vertical scrolling, allowing viewers to effortlessly discover new content tailored to their interests. Instead of having to actively search for something to watch, users can leisurely scroll through short clips, sampling different shows, franchises, and moments that catch their eye.

The move towards short-form video feeds is a response to the changing landscape of media consumption, where fast, bite-sized content appeals to audiences, especially younger viewers. This approach focuses on easy exploration and passive discovery, rather than requiring viewers to commit to full-length episodes or films.

Following a trend set by Netflix, Disney+ plans to set itself apart by offering a mix of entertainment highlights, behind-the-scenes glimpses, and franchise updates in its short-form feed. The goal is to create a space where users want to check in daily, blurring the lines between traditional streaming platforms and social media-style content feeds.

Disney+ is developed using technology from Disney Streaming, which traces its origins back to BAMTech in 2015. As Disney’s streaming service continues to evolve, it draws upon Disney’s extensive content library to create new, engaging ways for audiences to interact with its platform.

Since its launch in 2019, Disney+ has seen significant growth, with millions of subscribers around the world enjoying its content. With the introduction of the new short video feed feature, Disney+ aims to keep audiences engaged and excited about what’s next on the platform.