NHL sponsors activate in Miami for 2026 Winter Classic

rom a notebook, and evolves into a final design that will be showcased during the event. Brand activations and displays at this year’s Winter Classic will include familiar names like Discover, Enterprise, and Verizon, among others.”,”type”:”text”},{“_id”:”3VJ4RSIVJZAJBLWVZOKA3557TY”,”additional_properties”:{},”content”:”Discover, the Winter Classic’s title sponsor for the fourth time, will offer fans a chance to participate in a “Face Off” experience at the Enterprise NHL PreGame fan festival. This will be a fun opportunity for fans to engage in a puck drop challenge. Additionally, fans can look forward to meeting Hockey Hall of Famer Henrik Lundqvist and former NHL player Ed Jovanovski.”,”type”:”text”},{“_id”:”I7UH5D2FTRFEXGELCRFCVXBU3E”,”additional_properties”:{},”content”:”Enterprise, as the presenting sponsor of the league’s Winter Classic fan festival, will be hosting exciting activities outside LoanDepot Park. This marks their second time sponsoring pregame festivities after their involvement in the 2024 Winter Classic. Fans can expect a lively environment to kick off the event.”,”type”:”text”},{“_id”:”7ZNJ3FOJHVGTDNUFZX3J6W34SE”,”additional_properties”:{},”content”:”The NHL on TNT Face Off studio show, presented by Verizon, will be broadcasting live from the Verizon Stage at the pregame fan festival. Featuring a panel with hockey legends like Wayne Gretzky, along with TNT colleagues Paul Bissonnette, Anson Carter, and Liam McHugh, this promises to be an entertaining segment for fans to enjoy before the game starts.”,”type”:”text”},{“_id”:”DFI7XJZXHFD4LHZUCMLW4TLK5A”,”additional_properties”:{},”content”:”Fastenal, Chipotle, Jersey Mike’s, and Ticketmaster will have their brand logos prominently displayed in the in-ice positions during the game. This is a great opportunity for these brands to gain exposure and connect with fans during the Winter Classic.”,”type”:”text”},{“_id”:”2DTQE37TYNHOFFPXQ2ZSF3IBF4″,”additional_properties”:{},”content”:”NoBull, a new NHL sponsor known for their training shoes, will be providing fans at the pregame festival a chance to try on their products and avail of discounted purchases. This interactive experience adds a unique touch to the event, giving fans the opportunity to engage with a new and exciting brand.”,”type”:”text”},{“_id”:”A7VGGSYT4FEX7NVOWCQF4MHXNU”,”additional_properties”:{},”content”:”Norwegian Cruise Line, a Miami-based company, will be showcasing an activation at the pregame fan festival inspired by a lighthouse design. Fans can look forward to a mixed reality experience branded by Norwegian during the Winter Classic telecast, adding an element of fun and innovation to the event.”,”type”:”text”},{“_id”:”F5KAPEDJURCEHLVXMVSS6HHIAU”,”additional_properties”:{},”content”:”BodyArmor, the NHL’s official sports drink, will host an off-site experience at the Wynwood Walls art installation. This event will feature a live graffiti mural and open street art wall for fans to enjoy. With appearances from popular figures like Barstool Sports’ Spittin’ Chiclets podcast and Panthers mascots, this promises to be a dynamic and engaging experience for attendees.”,”type”:”text”},{“_id”:”12BJUYVRONDB7DGRJKFZ6OJ3SA”,”additional_properties”:{},”content”:”Other notable brands set to activate at the Winter Classic include Caterpillar, Energizer, Pepsi, and Ticketmaster, to name a few. With a wide range of brand activations and displays, fans can look forward to a mix of interactive experiences and exciting offerings throughout the event.”,”type”:”text”}],”headlines”:{“basic”:”NHL sponsors activating Friday in Miami for 2026 Winter Classic”}}]]},”type”:”story”}],”ads_planet”:{“payload”:[]},”page_source”:”sbj”,”arc_site”:”sbj”}}<" content="57ab1" data-build-id="227" data-build-version="1054" data-default-tab=None data-deployment=227 data-loading="lazy" data-production-log-enable=true data-site=sbj=”#”>Inspired to learn more? Check out additional marketing, media, and sports news from our site.Header Area Ends”>Newsletter Subscription Form Ends”>Main Article Body Ends”>