Paramount+ Partners with Arsenal Soccer Club for Exclusive Content

In big news for football fans, Paramount+ has teamed up with Arsenal F.C. in a global content and marketing partnership. This exciting new deal combines entertainment, sports, and storytelling to engage fans all around the world.

The collaboration will feature in-stadium branding, digital campaigns, and original content that connects Paramount+ shows with Arsenal’s global fanbase. To kick things off, a short film narrated by Thierry Henry was released, emphasizing the partnership’s aim to bring Paramount’s creative storytelling closer to Arsenal’s fans.

For Arsenal, adding a global entertainment brand like Paramount+ to their commercial lineup is a significant opportunity. This partnership doesn’t alter the club’s main sponsorship structure but allows them to reach a vast international audience, especially in the U.S., where Premier League fandom is on the rise.

Highlights of the Paramount+ and Arsenal collaboration include branding throughout Emirates Stadium, co-branded content with Arsenal players and legends, original videos linked to Paramount+ series, and the debut of a launch film called “For the Love of the Team.”

Marco Nobili, Executive Vice President of Paramount+, expressed his excitement about the partnership, highlighting the shared passion of both brands’ supporters. Arsenal’s Chief Commercial Officer, Juliet Slot, also shared her enthusiasm for welcoming Paramount+ into the Arsenal family and the new possibilities it brings for supporters.

This partnership marks another step in Paramount+’s move towards live sports and international markets. With recent acquisitions like UEFA Champions League rights in the UK and Ireland, Paramount+ is steadily increasing its visibility among sports fans. Adding Arsenal to their roster enhances the streamer’s cultural credibility and direct access to sports-hungry fans.

If you’re curious about trying Paramount+, there’s a Black Friday deal available for new and returning subscribers. For just $2.99 per month for the first two months, you can enjoy sports coverage like Champions League, NFL, UFC, PBR, and more, as well as a vast library of movies and shows. Don’t miss out on these savings, as the deal ends on December 2.