Paramount+ Partners with Arsenal Soccer Club: Marketing Deal Signed

Paramount+ is making big moves in the U.K. soccer scene! After locking in the rights to broadcast Champion League matches in the U.K., they’ve now partnered with Arsenal, the Premier League leaders. This exciting collaboration will bring together players, club legends, and fans to celebrate some of Paramount+’s beloved series.

Some of the series that the partnership will highlight are “Landman” and “MobLand.” Arsenal will join forces on social media campaigns, and you can expect to see Paramount+ branding all around the stadium, including the big screens, matchday programs, and other fan experiences.

To add to the excitement, Paramount+ has released a promo video called “For the Love of the Team,” featuring none other than Arsenal legend Thierry Henry, who now works as a pundit for CBS Sports. The executive vice president of Paramount+, Marco Nobili, expressed his enthusiasm for the partnership, stating, “We’re beyond excited to unite Paramount+ and Arsenal – two globally recognized brands with passionate supporters.” This collaboration is sure to bring even more excitement to both the streaming platform and the soccer world.