Audi Partners with Disney+ to Bring “TRON: Ares” to Vehicles

acclaimed entertainment provider to its app lineup, offering a wide range of popular content to Audi owners. The Audi Application Store, developed in collaboration with CARIAD, enables users to access various entertainment platforms directly from their vehicle’s MMI system without the need for a smartphone. To enjoy Disney+ in the car, all you need is a myAudi account and an active data connection.

In the latest installment of the TRON series, titled “TRON: Ares,” Audi takes center stage with two models making an appearance on the big screen. The film follows the journey of Ares, a sophisticated program entering the real world on a significant mission. Featuring Audi vehicles driven by tech-savvy characters, the movie blends classic automotive culture with a futuristic, digital world. Directed by Joachim Rønning and starring actors like Jared Leto and Greta Lee, the movie offers a thrilling cinematic experience that pushes the boundaries of storytelling.

Audi’s longstanding commitment to product placement in films reflects its desire to be an integral part of various genres and narratives. Embracing technological advancements, Audi continues to explore new formats and storytelling techniques, ensuring that the brand remains deeply embedded in cultural conversations and narratives. As the entertainment landscape evolves, Audi remains at the forefront, delivering immersive experiences both on the road and on the silver screen.