Weekly Chart Analysis: Netflix and Disney+ Closing the Gap on Amazon, Advertisers Rely on Video Content

In this week’s update, we’ve got some interesting insights on the streaming entertainment landscape.

First up, Netflix and Disney+ are making strides with their ad-supported tiers in the UK. New data from Barb shows that Netflix now reaches 6.1 million homes, while Disney+ follows with 2.3 million. Although they’re growing steadily, Amazon Prime Video still reigns supreme in terms of ad reach.

Speaking of Amazon, recent data reveals that their ad-supported product now reaches over 315 million viewers globally, while Netflix boasts 190 million monthly active viewers. It’s clear that ad-supported streaming is on the rise.

Shifting gears to influencer marketing, it seems that many brands are still relying on basic metrics like likes and shares to measure their campaigns. According to WARC, 14% of brands don’t measure their influencer activity at all.

When it comes to TV, younger audiences are turning away from the home screen if they can’t find something to watch. Gracenote’s survey data highlights the importance of discovery mechanisms within streaming services, especially for younger viewers.

Lastly, AI is playing a significant role in consumer shopping habits. Research shows that when consumers use AI to help them make purchasing decisions, they end up spending more overall. This trend spans across different income brackets, with AI guiding consumers to discover and compare products effectively.

Stay tuned for more updates on the latest trends in streaming entertainment!