Apple Services Chief Eddy Cue Rejects Netflix, Disney+, and Amazon Prime Video Model

Apple’s Eddy Cue recently addressed speculation about Apple TV+ introducing an ad-supported tier or making major studio acquisitions. He clarified that currently, there are no plans for an ad-supported tier on Apple TV+, which remains ad-free. Cue emphasized Apple’s commitment to building its content library organically rather than through major studio acquisitions.

While competitors like Netflix and Disney+ offer ad-supported options, Apple TV+ stands out as an ad-free platform. Live sports programming on Apple platforms may feature ads, but the core streaming service keeps the viewing experience uninterrupted.

In terms of acquisitions, Cue reiterated Apple’s historical approach of small acquisitions rather than major studio purchases. Despite industry chatter suggesting Apple might pursue a major content library like Warner Bros. Discovery or Disney, Cue indicated that the focus remains on building and expanding on their current content strategy.

Regarding the possibility of a major acquisition, Cue explained, “We don’t do a lot of major acquisitions. We do very small acquisitions in general, not related to Apple TV, so I don’t see that happening because we like what we’re doing. We’re building and we’ll continue building from that.”

Apple’s emphasis on organic growth and content creation sets it apart from competitors who may rely on acquisitions to bolster their streaming platforms. Cue’s insights provide a glimpse into Apple’s strategic vision for Apple TV+ and its commitment to delivering quality, ad-free content to viewers.