Rachel Sennott Creates ‘I Love LA’ Film Featuring Internet Influencers

Rachel Sennott was tired of the same old Hollywood narrative, so she decided to shake things up with her new show, “I Love LA.” This HBO series shifts the focus away from Tinseltown and onto the rising career of influencer Tallulah, played by Odessa A’zion, with Sennott in the lead as Maia.

Sennott, who made a name for herself online before breaking into film with projects like “Shiva Baby” and “Bottoms,” wanted to explore the world of internet fame in a way that felt fresh and real. She shared that the show’s take on LA felt more current, reflecting the reality of today’s artists and the prevalent online culture among young people.

Co-showrunner Emma Barrie added that the show aimed to capture the essence of being an “internet it girl” and drew inspiration from shows like “Girls,” “Sex and the City,” and “Atlanta.” The goal was to create an engaging and business-focused take on influencing for the comedy series.

Drawing from her own experiences moving from New York City to LA during the pandemic, Sennott found inspiration in her journey of growth and transition, much like the Saturn return period in one’s late 20s. This personal touch infused the story of Maia and Tallulah, two friends navigating the chaos of their intertwined lives.

The ensemble cast, including Jordan Firstman, True Whitaker, and Odessa A’zion, brought a dynamic energy to the show that Sennott described as “meant to be.” From emotional auditions to unexpected transformations in character dynamics, the casting process added depth and authenticity to the series.

Josh Hutcherson joined the cast in a recasting, bringing a fresh perspective to his role as Maia’s boyfriend, Dylan. Sennott praised his talent and humor, noting the unique dynamic he added to the friend group.

Navigating her first showrunning experience, Sennott leaned on her co-showrunner Barrie and a team of industry veterans for support and guidance. The collaborative effort behind the scenes helped shape the show into a unique and engaging story that blends comedy with the realities of online fame.

With a blend of personal experiences, industry insights, and creative inspiration, “I Love LA” promises to be a refreshing take on the LA narrative, focusing on the ever-evolving world of internet personalities and the friendships that shape their journey.