Warner Bros. Discovery Raises HBO Max Prices Amid Sale Announcement

HBO Max prices are on the rise again, with Warner Bros. Discovery announcing an increase of up to 10 percent for their subscriptions. The ad-supported plan is going from $10 to $11 per month, while the ad-free plan will now cost $18.49 per month, up from $17. If you’re looking to upgrade to the premium ad-free plan, which includes 4K support and more content downloads, be prepared to pay $23 instead of the previous $21.

For those who prefer annual plans, prices are going up across the board. With ads, the annual plan will now be $110, while the ad-free plan will cost $185. The premium tier will set you back $230.

If you’re already a subscriber, you have until November 20 before the new prices kick in, according to Variety. But for new subscribers, the changes are effective immediately. This increase follows Warner Bros. Discovery CEO David Zaslav’s comments about the service being “way underpriced” at last month’s Goldman Sachs conference, where he pointed out the quality and value of the content.

HBO Max has a history of price increases, with the last hike in June 2024 focusing on the ad-free plans. The initial increase was seen in January 2023 when the service launched in May 2020. This trend reflects the broader shift in the streaming landscape, as companies like Disney+, Apple TV, and Peacock also recently raised their prices.

Warner Bros. Discovery’s streaming business, which includes Discovery+, reported significant growth in profitability in its Q2 2025 earnings report. This newfound profitability has led to exploring strategic alternatives for maximizing shareholder value, including potential acquisition offers for the company or Warner Bros. properties.

With the streaming landscape evolving and profitability becoming a key focus for companies, this increase aligns with the broader industry trend. As media companies reassess their strategies, it’s no surprise that HBO Max is adapting to remain competitive and valuable in the marketplace.

The potential sale of Warner Bros. Discovery has attracted interest from multiple parties, with reports suggesting offers from companies like Paramount Skydance and interest from big players like Netflix and Comcast. As the streaming landscape continues to evolve, it’ll be interesting to see how these strategic moves shape the future of HBO Max and the broader media industry.