Streaming Entertainment News

Lionel Messi Fans Rejoice as Apple TV Slashes MLS Season Pass Price by 50%

Apple TV+ has recently announced a significant price cut for its MLS Season Pass for the remainder of the 2024 season, making it a must-have for soccer enthusiasts. The pass, originally priced at $99, is now available at a discounted rate of $49 for Apple TV+ subscribers and $39 for non-subscribers.

This offer provides fans with access to all the remaining regular season matches, showcasing top players like Lionel Messi and other MLS stars, at a fraction of the original cost. Additionally, subscribers can look forward to the upcoming All-Star tournament, which will feature a showdown between MLS and Liga MX’s top talents.

One of the key advantages of this deal is the absence of blackout restrictions, allowing viewers to enjoy every game from anywhere. The pass can be streamed on a variety of Apple devices, most TVs, and game consoles, ensuring a seamless viewing experience for fans.

By reducing the price of the MLS Season Pass, Apple aims to attract a younger male audience, particularly Gen Z viewers, who form the largest segment of MLS fans. This strategic move leverages MLS’s position as the sports league with the youngest audience demographic.

The popularity of soccer in the United States has been steadily rising, as evidenced by the growing demand for soccer-related content. In 2022, the FIFA World Cup final drew in 26 million viewers on linear TV in the U.S., surpassing the viewership of major events like the NBA Finals, World Series, PGA Finals, Stanley Cup, and even the Winter Olympics.

Apple’s discounted MLS Season Pass not only caters to existing soccer fans but also aims to attract new audiences to the sport, capitalizing on the sport’s increasing popularity in the country. With the convenience of streaming matches on multiple devices and the allure of top-tier players, the MLS Season Pass offers a comprehensive soccer viewing experience for enthusiasts across the nation.