Disney+ celebrates heritage with ‘A Lifetime of Great Stories’ campaign

Disney+ has launched a new campaign, ‘A Lifetime of Great Stories’, that celebrates the incredible power of storytelling that stays with us throughout our lives. Created by VCCP, the campaign highlights Disney’s 100-year legacy of storytelling excellence and the vast collection of blockbuster movies, original content, and hit shows available on Disney+.

The heart of the campaign is a cinematic film called ‘Under The Bed’, directed by Stefanie Soho and produced by Smuggler in partnership with VCCP’s Girl&Bear studio. The film follows the story of a young boy who falls in love with great stories as a child and continues to find comfort in Disney+ as he grows older. From watching “Monsters, Inc.” as a child to enjoying “The Walking Dead” as a young adult, the film showcases the enduring nature of storytelling that Disney+ provides. Shot on 35mm film for an authentic cinematic feel, the film captures the essence of Disney storytelling with a touch of humor and warmth, set to a reimagined version of Olivia Rodrigo’s “Vampire”.

Emma Quartly, Vice President of Marketing, Disney+ EMEA, shared, “This next chapter of ‘A Lifetime of Great Stories’ highlights the timeless quality of great stories, their ability to shape us, and the evolution of the stories we connect with at different stages of our lives. Director Stefanie Soho beautifully brings this concept to life in ‘Under The Bed’, infusing the film with both cinematic flair and relatable everyday moments that exude warmth and humor.”

The campaign debuted in EU markets on 20th April and in the UK on 1st May, airing on TV, VOD, cinema, and social media channels. Publicis Imagine is leading the media planning and buying for the campaign.

Disney+ offers a wide range of content from popular franchises like Disney, Pixar, Marvel, Star Wars, National Geographic, Hulu, FX, and ESPN. From documentaries to drama, comedy to classic animation, Disney+ has something for everyone. With plans starting at £5.99 per month and no hidden costs, subscribers have access to a continually expanding library of new releases and beloved classics, along with live sports coverage. Parental controls allow families to manage content access and create profiles tailored to individual preferences, ensuring a safe and enjoyable viewing experience for all.

With a focus on the enduring impact of storytelling and the emotional connections we form with narratives, Disney+ continues to deliver a wealth of compelling content through its ‘A Lifetime of Great Stories’ campaign.