Paramount+ Unveils The Lodge at SXSW 2026 Event

Paramount+ is making waves at SXSW 2026 with The Lodge, and it’s an experience not to miss. Imagine strolling into the Clive Bar on Rainey Street and being transported into the world of your favorite Paramount+ shows. From themed drinks to interactive experiences, this activation is a fan’s dream come true.

The Lodge at SXSW isn’t your average festival pop-up. It’s a fully immersive experience that blends the best of television, sports, and fan culture into one exciting space. As you move through different themed environments inspired by Paramount+ hits like Landman, Marshals, and the celebratory Survivor 50, you’ll feel like you’re part of the action.

The Survivor 50 activation is a standout this year, marking the show’s fiftieth season. You can step into the iconic Tribal Council set, light a ceremonial torch, and capture memories in a space that will excite any Survivor fan. And that’s not all; there are UFC-inspired installations and sports-themed areas that showcase the best of Paramount+ partnerships.

From western-inspired customization stations to themed bars and photo moments, The Lodge offers three levels of entertainment for guests to enjoy. Whether you’re a fan of Landman, Marshals, or NFL and UFC partnerships, there’s something for everyone at this year’s activation.

If you’re planning to visit The Lodge during SXSW, here are the hours of operation:
– Thursday, March 12: 4 PM – 12 AM
– Friday, March 13: 12 PM – 7 PM (Public), 8 PM – 11 PM (Badge holders)
– Saturday, March 14: 12 PM – 7 PM (Public), 8 PM – 11 PM (Badge holders)
– Sunday, March 15: 12 PM – 8 PM

In a sea of brand activations at SXSW, Paramount+ makes a mark with The Lodge. It’s more than just an advertisement; it’s an experience designed for fans to interact, enjoy, and remember. So, if you find yourself on Rainey Street during the festival, make sure to stop by The Lodge – you won’t be disappointed.