Arsenal partners with Paramount+

Arsenal has teamed up with Paramount+ in an exciting new partnership that combines the worlds of football and entertainment for fans across the globe. This collaboration will bring together Arsenal players, club legends, and supporters to enjoy some of Paramount+’s popular series, such as Landman with stars like Billy Bob Thornton, Demi Moore, and Sam Elliott, as well as Guy Ritchie’s action-packed MobLand featuring Tom Hardy, Helen Mirren, and Pierce Brosnan.

In addition to showcasing Paramount+ content, Arsenal will collaborate on social media campaigns and feature Paramount+ branding at men’s and women’s match days in the stadium through big screens, matchday programs, and other activations. To kick off this exciting partnership, a special co-branded content piece titled “For the Love of the Team” has been released, narrated by Arsenal legend Thierry Henry.

According to Marco Nobili, Executive Vice President and International General Manager of Paramount+, this partnership aims to bring together two iconic brands with passionate supporters, creating unique experiences that celebrate teamwork and connect fans through shared moments of drama and comedy. Juliet Slot, Chief Commercial Officer at Arsenal, expressed excitement about welcoming Paramount+ into the Arsenal family, highlighting their expertise and creativity in enhancing fan experiences.

Future campaigns will align with Paramount+ releases during the 2025-2026 season, starting with content tied to the return of the popular series Landman in November. This content will feature first team players engaging with lifelong Arsenal supporter and social media influencer Sharky, along with players like Eberechi Eze, William Saliba, and Gabi Martinelli. Subsequent campaigns will spotlight various Paramount+ shows and include men’s and women’s first team players in themed content.

This partnership between Arsenal and Paramount+ promises to bring fans closer to the club while offering exciting and engaging experiences that celebrate the best of sports and entertainment.