Paramount+ and Arsenal Officially Launch Global Partnership

Paramount+ and Arsenal have teamed up for an exciting global partnership! This collaboration will bring together Arsenal players, club legends, and supporters with popular Paramount+ shows like Landman and Mobland to create co-branded content. Fans can look forward to joint social media campaigns and Paramount+ branding at the stadium during match days for both men’s and women’s games.

The partnership kicked off with a co-branded piece of content called “For the Love of the Team,” featuring Arsenal legend Thierry Henry as the narrator. You can catch it for yourself below!

But that’s not all – there’s more to come! Future content will revolve around prominent launches on Paramount+, starting off with a special feature to celebrate the return of Landman this November. The upcoming content will include first-team players such as Eberechi Eze, William Saliba, and Gabriel Martinelli engaging in conversations with lifelong Arsenal supporter and social media influencer Sharky.

Interestingly, this partnership follows Paramount’s recent acquisition of the majority of Champions League rights in the UK and Ireland. This multi-year deal is set to begin in 2027, marking a significant shift from TNT Sports.

Marco Nobili, executive vice president and international general manager of Paramount+, expressed his enthusiasm, saying, “We’re beyond excited to unite Paramount+ and Arsenal – two iconic global brands with passionate supporters. By blending hit series with the spirit of the game, we aim to create experiences that connect fans and celebrate teamwork on and off the pitch.”

Juliet Slot, chief commercial officer at Arsenal, also shared her excitement about the collaboration, highlighting Paramount+’s expertise and creativity as valuable assets that will enhance the fan experience and support the club’s competitive aspirations.

This partnership promises to bring fans closer to the action, both on-screen and during game days, offering a unique blend of entertainment and sports that appeals to supporters of both Arsenal and Paramount+. It’s a winning combination that celebrates the best of both worlds!